We handled the invitation management, the planning and implementation of a conversation with the press followed by the presentation of the book INSIGHT II edited by Wienerberger AG at the MAK. When producing the event, the focus lay on the creative staging of Wienerberger‘s product range: embedding the products visibly but discretely in the event setting. Roof shingles provided an original tray for canapés and the company’s own bricks were repurposed into a platform and a display for the book INSIGHT II.